What entrepreneurs can learn from Donald Trump on Strategic Branding is featured here. Is Big Data over hyped and offering Spray and Pray solutions? Read more of it in this issue. Brands true love with Instagram continues. Relish the feature we have carried. Brand Identity has a new avtaar- the living logo– take a look. We also bring to you a very interesting article on Advertising in a Post Truth World that will set some minds and hearts ticking and thinking.