January 2016

There is a whole lot packed into this issue. Features such as the Reclamation of Strategy and the Creative Checklist for evaluating branding will delight the purists for sure. For all those looking to be learning from experience, the article on the Big Marketing Fails of 2015 will be a lesson worth retaining. They say ideas are aplenty but ideas without execution are regrets. Hence, the feature on how to convert your idea to market launch will help definitely…Read more below