In this issue we have superstars no less. When the likes of Steve Jobs, Richard Branson and Guy Kawasaki talk branding, the world sits up and listens. We also discuss the value of respect and the art of building a revered brand. Brand connoisseurs will relish the feature on 5 Killer examples of branding done right. We all know that the future of advertising is changing rapidly and its better to know that podcasting will be playing a huge part in it.