Come September and you are thinking of the iconic classic from the band Ventures. This issue too swings to a wonderful beat. We talk about VR and how that is taking a significant hold over marketing. We also touch upon the lessons brand owners can learn from Jeff Bezos and Pokemon. Raising the issue of a YouTuber taking over your marketing might both shock and please the branding fraternity while the feature on the Death of Brand Loyalty will be a harsh wake up call. Adam Grant spins a classic and shares his thoughts on bringing Original Ideas to life. We also ask marketers ARe they ready for Augmented Reality?