This issue you are truly in august company when it comes to content versatility and depth. We take stock of where the Twitter brand will go from where it is today. On the other side of the spectrum, we talk about Elon Musk, the world’s richest man and the kind of risks he has been taking. NFTs and brand loyalty seem to the new siamese twins on the block. The advertising industry is known for the fetishes that its professionals have. Understand them in this edition. In a day and age where print and newspaper’s obituary have been written many times over, it is an absolute wonder to see the digital transformation of The New York Times.