August ISSUE


Nostalgia can be a potent marketing tool and understand more about it in the feature carried here.Amazon’s home assistant is poised to change the face of advertising for ever. Read more of it in the feature on the same subject. The omnipresent argument continues and it is SALES VS BRANDING! Want to know more about generating great ideas: the 3Cs viz Culture, Code & Creativity will help. The flavour of the season is AI and get to see what Predictive AI can do for marketing, careers and collaboration.

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We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.