March 2018


The marketing march continues. The world of branding isn’t flinching. And a spring in the step certainly is in the offing for all marketers.This issue is loaded with a rich array of actionable content.We feature how brands need to build belonging in order to create lasting impact with customers. Ever thought of using Calendars as a viable marketing channel? Well, you can explore more here in this issue.For all those LEGO maniacs, we go beyond nostalgia and unearth the story of the brand’s big comeback. We also share in the magazine an understanding of how to build both brand value and brand awareness.

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We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.