June ISSUE


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Amazon is all set to rewrite the rules of Influencer Marketing and marketers will be keeping a close watch. After three decades or more, the departure of one of marketing’s greatest icons, CMO of CokeMarcos De Quinto, is attracting a lot of attention. Brands can learn a lot from the feature on Advertising in the Age of Distraction. If ever there was a divided and distorted way of doing PR Management in a Crisis, United Airlines showed us how.

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We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.