December ISSUE


What entrepreneurs can learn from Donald Trump on Strategic Branding is featured here. Is Big Data over hyped and offering Spray and Pray solutions? Read more of it in this issue. Brands true love with Instagram continues. Relish the feature we have carried. Brand Identity has a new avtaar- the living logo– take a look. We also bring to you a very interesting article on Advertising in a Post Truth World that will set some minds and hearts ticking and thinking.

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We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.