March 2019



The year has been marching on and we are already into the 3rd month. Don’t know if it is the weather but there certainly seems to be more spring in the steps of the branding and marketing fraternity. Some of it has been captured in the issue. How nostalgia can lead us to be more patient for example and how marketers could use this. When it comes to social networks, creating ad campaigns require a different approach. We examine how in this issue. Having a well etched out brand purpose can revitalise your marketing. Read more on it here. With the Academy Awards just over, we take a look into the economics of an Oscar win and a nomination. If as a brand guardian or brand owner you are looking to crack the code on brand growth, the feature on the subject will help you greatly.

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We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.