2018 promises a lot and we do take a look at what CMOs have to say about the technology trends that will dominate in the coming year. Since disruption and tectonic shifts have become routine,we examine in this issue why the future of Ad Agencies in the times to come will not be Advertising at all. VR has been a story waiting to be told and now at the cusp of critical mass eruption and we look here how Socialization will take the technology mainstream. A related article on how budget headsets will change the VR landscape would also find serious interest with brand marketers.
We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.