In this issue we look at how humour can create great value in marketing. We are putting our neck on the line when we say ‘ AI is neither artificial or intelligent ‘. Treating the future as an asset not a guess is what we prescribe here for brands and marketers. Make things that people want to see, watch and buy. Game for it? Know more in this edition. We are NOT making a case for The Harvard Case Study method. Surprised?
We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.