October 2020



As ever, we have put our best foot forward to offer distilled content from the world of branding, marketing, design , advertising, innovation & social media. We have taken a look at the Ten Do’s and Don’ts of measuring CLTV(Customer Lifetime Value). Social Media has been shaping political campaigns and we evaluate that here in this issue. Reflect, retrospect and go back. Nostalgia marketing can be the next big idea for your brand. Understand how. It takes two to tango and we articulate why gaming and entertainment brands should partner together.  The youngest are the best. At recalling ad content. Give it to GenZ.

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We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.