December 2023


Brand growth is the quest. And towards that end, we take a look at how advertising works today. We take a contrarian on first come, first served mantra for customer service.The slippery slope of brand loyalty gets a look and we explore how Amazon, Apple and Domino’s remain loyalty legends. AI, Marketing & Psychology are the three musketeers for marketers. Know more here.UX(User Experience) is a must have – we talk about how UX designers can use brain science to influence user experience. The media landscape is changing fast- what can brands do to keep up, survive and thrive? Repetitive, consistency, visibility is the trifecta for advertising to be effective. We pick on that subject here. TikTok has been a marketer’s darling for a while now- we engage in this issue in understanding how brands are singing their own tunes on TikTok. BMW’s leap into the future is best storied through their concept car. Get more torque on that in this edition…

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ABOUT US

We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.