April 2019



May this be a summer of content! Actionable, usable, archivable. As you would have seen, we have increased the number of of editorial pages in BrandKnew just to pack in more insight and observations that can be leveraged by the branding & advertising community. What Advertising can learn from Art? You can read some brush strokes here.The new eye opener for marketers and brands is the emerging significance of visual search. Understand more about it in this issue. For all those trying to decipher how to achieve maximum impact and engagement from your posts on social media, we offer a primer in this edition. The story on the changing landscape of advertising will be interesting to many in the fraternity. As would be the feature on how to advertise your advertising agency. We also take a look at the Rise & Fall of the Facebook’s memory economy. As they say it takes two to tango- understand how to combine influencer and emotional marketing to enhance your content program. Also get to know how your brand can cut through the noise and send out the right signal. Bucketfuls more in this edition that you can soak and extract meaning from and I leave it to you to do exactly that.

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We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.