September 2021

Brand Purpose is the flavour of the season and we ask a few questions in the article on the topic. The digital marketplace is fast moving and ever so dynamic. We talk about developing a Brand Identity in such an ecosystem.Psychology and marketing are intrinsically intertwined. That being the case, we make a study on the power of nudges to change people’s minds. Metaverse is gaining steam and importance and can no longer be dismissed as just a new kid on the block. We take a deep dive into what brands need to know about metaverse. We open up a debate between Brand Fatigue and Brand Consistency and conclude that it takes two to tango.

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We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.