January 2021

Brand purpose is on top of the agenda in this issue of BrandKnew and there are three different features that walk the walk on that. ABM(Account Based Marketing) has been the flavour of the season for a while but in order to extract the maximum impact, a marriage of both brand and demand is called for. Understand more in this issue. Email marketing has been an unsung hero for a while and it’s about time we get it done right.

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We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.