February 2020



As we dive headlong into the month of Valentine, our fraternity’s love for all things brand and branding is only set to grow. Quite a few of the features in this edition is about what marketers can achieve in 2020. Be it Brand Purpose and Doing Good or Messaging and Positioning for the Customer Journey. The article on strengthening your brand through product packaging really packs a punch. Nor does the feature on Technology is Anthropology hold back any. Content is King and Context is Kingdom. In this issue we reveal how to bootstrap your Content Marketing. The Achilles Heel for all Advertising Agency Owners: New Business Development is also addressed head on.

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We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.