July 2020


Discover some truths about the advertising business post the pandemic. We also look at both the good and the bad in communication that uses humour to convey the message during Covid 19. We take an accelerated look at where branding and logos are headed. Ever considered that the future of shopping will be on NetflixAmazon Prime and Disney Plus? We show you why in this edition.This also is an opportune time for brands to depict their true colours and come out with substance. Readers will find the article on why consumers are willing to share their personal information on smartphones intriguing.

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We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.