July 2022

It’s still an exploration and discovery for brands and Web3.0- we take a dive in to share more. Top of the line brands like Nike and Prada are using NFTs- but, we offer a view on what could go potentially wrong. Today’s customers are not expecting to be spoken to, they are seeking advice and counseling, advertisers need to take note of that and tweak their approach accordingly. In a death of the print media landscape, we witness how The New York Times went through its amazing digital transformation. The biggest contributors to the creator economy are Gen Z and Millennials. Understand more on it in this edition.Brands are no longer looking at perfection but preferring to go with authenticity and it is working. We take a look at that in this issue….

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We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.