As we enter into yet another winter of (Dis)content, what is worrying marketing gurus and brand owners is not the uber dominance of the duopoly Google and Facebook but the significant rise of E Commerce Machiavelli Amazon. Read more about it here and get it straight from none other than Sir Martin Sorrel, Chairman, WPP, one of the world’s largest advertising firms. Till very recently, LinkedIn was the butt of many jokes, but not any more. Corporates, brands and professionals are engaging very strongly with the platform (and it has nothing to do with Microsoft’s acquisition of the Social Platform nine months ago).
