December 2021

Just like love or music, marketing has no language barriers, or does it? Know more in this edition. Customer Centricity is being redefined as a one to many phenomena. Read it here. It’s a good time of the year to take a look at the World’s Best Brands in 2021. See the listing in this edition(not many surprises here though). BMW is giving cool a new chill. Examine it in this edition. Branded Content Marketing has been the flavour of the season for a while. We talk about how E Commerce brands are using it to their advantage. Pixar has been recognised as the epitome of the greatest creativity. You get a chance to understand how they consistently foster collective creativity in an industry that is so unpredictable.