Though not out in the open but very much on but under the radar is the Apple V Facebook war. Read more on it here. We bring to light ‘ the cost of living crunch ‘ caused by the pandemic and how it will affect marketers. Creativity and indifferent consumers- the twain don’t meet. We talk about it in this edition. We also debate the need and the rationale for marketers needing to create competitive brand tensions. Now that Advertisers have the Data, what comes next? Explore the possibilities in the feature on the topic..