April 2013

If you want to know about the first mover advantage in branding (and the Neil Amstrong analogy), or learn about brand differentiation from rock legend Led Zepellin, check this issue out. There’s lots more- The India enigma, humor in branding (courtsey Liz Goodgold), brand boost(without breaking the bank by Brenda Bence) and champion marketoonist Tim Fishburne at his inimitable best