April 2015

As we delve into this issue, you will know why brands should choose to be an interruption (intrusion) or why brands do or do not matter to online shoppers. As a blast from the past we take a look at the Top 20 Ad campaigns of the 20th Century while we also crystal ball gaze with 25 Predictions on what marketing would look like in 2020. While on the subject of marketing we also evaluate it’s role in the ‘content economy’…Read more below