We are done with the first quarter and the year seems to be galloping along. Well, we have tried to keep pace with the happenings in ‘ brandom ‘ and offered content that walks the torque. We talk about the need for authenticity while building a personal brand. There is a lot riding on nostalgia but that may not be enough to stop dumping legacy brands. Find out more in this issue. Watch out, its not just Google or Facebook– the freezer aisle in the super market is also targeting you now for attention. That’s advertisinggiving you the cold shoulder. If you are a CMO, we have a question for you- are you future ready? Understand that here. Are marketers getting emotion right in their communication? Know more in this edition.