As we get more digitally engaged brought about by Social Distancing and WFH(Work From Home), we have done our best to pack this edition with high value reading. During the Covid 19, Why are Marketers increasingly turning to Digital Marketing, we take a look. Seminal management guru Philip Kotler talks about Marketing’s Higher Purpose. We also take a peek into the Most Innovative Brands of 2020 and the Most Innovative Social Media Companies of 2020. Advertising connoisseurs will wade into the article ‘ What makes an Ad Memorable ‘ with consummate passion as Trend Guru Faith Popcorn talks about how Robots will Curate our Best Futures.