It’s a power packed issue as ever. We talk about Metaverse and the marketing opportunities that arrive with it. For all the hype and hoopla surrounding AI, one thing is certain: it will never replace human creativity. Nike has been killing it with its designs over the 5 decades or so, and we take a deep dive into the how and why. For all the agency custodians, we talk about what CMOs look for in an ad agency. In this edition, we also reflect on some macro and micro trends that will permeate adland in the months to come. Dreamtech is the next frontier and we debate whether advertisers are going to infiltrate our dreams.
