ChatGPT looks like it will remain the flavour of many seasons to come. We talk about 10 companies that are experimenting with ChatGPT in this issue. Understand how jazz can stimulate interesting breakthrough ideas in your organization. How do cult brands become recession proof? Or do they? Know more here. How do B2B Marketing companies get out of the marketing comfort zone? We take a look at how social fragmentation is creating more opportunities for advertisers and also at the interesting changes happening in the global music industry. Trends are changing in marketing and how- we take a deep dive into it here.