Ever heard of a ‘ Super Consumer ‘ ? Consumer surely but Super Consumer? Well, you heard it right and you would want to know more in our conversation with Eddie Yoon, the creator of the term and the writer of the book by the same name. In the days of data breach, fake news, ad blocking and fake accounts, how does one walk the fine line between data and trust. The feature on this topic puts forth an explanation. For all the entrepreneurs in waiting or even for the ones who has been there and done that, the article on How To Launch a New Brand is a fulfilling commentary. Yesteryear brands and businesses yearned to be creating communities and seemed to care for them. Have things changed?