August 2021

Going the DTC(Direct-To-Consumer) route is now a compelling strategy for a lot of brands; here, we talk about how Gamification can be a great route to adopt as you do that. Brand Love is a myth.. see how it is getting busted in this edition. We take a look at the future of what an advertising agency should look like. Content is king, emperor and kingdom. Understand the three rules of delivering great content experience.