Whats App is opening upto advertisers– will brands buy into it? Read it in this issue. We also take a look at and bust some email marketing myths. The recent Papa Johns Pizza episode threw up some key Marketing and Leadership Lessons. Read it here. Artificial Intelligence is making some serious headway in all aspects of marketing and branding. The feature May A.I help you? There is many a marketing lesson to learn from Pop icon Kendrick Lamar. Understand all of it here. The smart brand owners are leveraging Digital Tools to enhance the CeX (Customer Experience).