A sign off issue for the year had to be quality content packed. Egging Start Ups to think like camels and not Unicorns. Coaxing Marketers to focus on the business not the technology. A back to the old world calling of looking at insights for brands and marketers.We also bring in the flavour of the season(and probably beyond) ‘ subscription models ‘ used by car brands. In this issue we also encourage brands to really lean in and up the ante on the gender debate. There is also on offer a primer on what marketers and brands should look out for while creating innovative products for 2021 and beyond.