We take a leap to talk about how Space Advertising could be the next big thing in advertising. We also bring to the fore the often overlooked but vitally important relationship between status and marketing. The feature “Branding is Expecting; Marketing is Parenting”, clearly lays down the guard rails for the often overlapped verticals. The only way brands and marketers can drive impact and purpose is by getting out of the comfort zone- we talk about here in this edition.