In this issue we touch upon the fundamentals in the feature The Art of Building a Brand. Whoever thought that an iconic brand like Barbie would get a revisit. That’s exactly what you will discover here. What’s App’s plans for brands will change the face of mobile marketing for ever. Read more about it. A one on one tete-a-tete with the brand maverick and guru Seth Godin shows you his incredible approach to marketing and how he perceives the world around us so differently…Read more below
