February 2018


In this issue, we debate about how Branding is fuelling the Cryptocurrency craze. And offer a throwback on Mastercard’s ‘priceless‘ campaign over two decades and how you as a brand marketer can design a campaign that is timeless. We also examine some really insightful Social Media Trends that will dominate 2018. In continuation of that, we also offer a bit of a deep five into the Top Advertising Business Questions for 2018. How AI has moved on from being just flavour of the month to being the new frontier for brand marketers. Yes, you heard it right. With Voice Search making rapid progress, Sonic branding gets more heard by brands and marketers.