February 2020

As we dive headlong into the month of Valentine, our fraternity’s love for all things brand and branding is only set to grow. Quite a few of the features in this edition is about what marketers can achieve in 2020. Be it Brand Purpose and Doing Good or Messaging and Positioning for the Customer Journey. The article on strengthening your brand through product packaging really packs a punch. Nor does the feature on Technology is Anthropology hold back any. Content is King and Context is Kingdom. In this issue we reveal how to bootstrap your Content Marketing. The Achilles Heel for all Advertising Agency Owners: New Business Development is also addressed head on.