” Heat Testing ” is not something that we normally associate with marketers and marketing. But in this issue, we do.The jury is out and this is a tricky one: AI Vs Human Creativity- Where Do We Go From Here?We understand outsourcing is the flavour of the season for a while now but if you ever are working on your Personal Brand, you would be better off working on it yourself rather than outsourcing it. Know more about it in this edition. ChatGPT is the thing and supposedly the next big thing that will transform marketing careers. We take a deep dive in this edition on the topic.