This issue we are digging deep on quite a few issues that will tickle and excite the imagination of brand marketers. For eg What will be in store for Advertising this year. And the 5 Marketing Trends that will influence the budget for 2018. We take a hedge and say it as it is that Nike’s ‘ Just Do It ‘ is the best brand story ever created. We extend that a bit through the feature on How to tell a great brand story.