January 2020

As we prepare to say au revoir to 2019, let’s take a sneak peek at what this issue of BrandKnew has in store. Understand from the mercurial Bob Hoffman, How Advertising can Save this World. We review if the sharing economy has disrupted marketing in any way and discover it is not quite the case. Doing good is doing great for brands– interpret more of it in the feature on Risking it for the Greater Good. The debate has been raging for a while and we carry that forward in the article on Emotions in Branding.