January 2021

Brand purpose is on top of the agenda in this issue of BrandKnew and there are three different features that walk the walk on that. ABM(Account Based Marketing) has been the flavour of the season for a while but in order to extract the maximum impact, a marriage of both brand and demand is called for. Understand more in this issue. Email marketing has been an unsung hero for a while and it’s about time we get it done right.