January 2022

Seeing people as possibilities is a new rallying cry that should go down well with top leaders.Layered leadership has been the secret sauce for Apple’s rise to the top- we take a look at it in this issue. B2B brand marketers seek brand salience most of the time. We talk about it here. The new era for organizations will need and seek intrapreneurs. We take a look at how that can be achieved. The jury has been out on Brand V Performance. We end the debate on that false dichotomy. Social media marketing and neuroscience- the twain can tango.