If brands( both B2C and B2B) have to have their way, storytelling has to be up, front and centre- we talk about the Principle of World Class Storytelling in this edition. AI(Artificial Intelligence) can be used to generate more creative ideas. Understand more here. We also take a look at the consumer affinity trends that could affect marketing in 2023. Visual identity and organic visibility go hand on hand. Decipher it in this issue.