July-September 2015

There is quite a bit of arsenal as usual in this issue. For all those having a fetish for blue, we debate about the Problem with the Colour Blue in branding. We also talk about what advertising needs to focus on: ie solving problems. For the PR fraternity, the feature on how to make your press release stand out would be certainly of interest. FIFA is getting around after corruption scandals hit them like a free kick…Read more below