July 2018


Contrary to popular belief, Emotions play a huge role in B2B Branding– the article herein articulates more. Brands are always on the lookout for a rockstar CMO and in this issue you will know how to hire one. The Future of Advertising has been debated by pundits and observers for a long time and in this issue we refer to the role that Ad Blockers will have to play in the times to come for Advertising. For all those brand owners and marketers constantly looking for inspiration, the feature ‘10 Genius Marketing Campaigns that went Viral‘ will provide huge fodder for thought.