Discover some truths about the advertising business post the pandemic. We also look at both the good and the bad in communication that uses humour to convey the message during Covid 19. We take an accelerated look at where branding and logos are headed. Ever considered that the future of shopping will be on Netflix, Amazon Prime and Disney Plus? We show you why in this edition.This also is an opportune time for brands to depict their true colours and come out with substance. Readers will find the article on why consumers are willing to share their personal information on smartphones intriguing.