July 2021

Going forward , leadership will be our greatest salvation. And to be a great leader, we need to question our own assumptions. Understand more in this edition. The two can definitely tango: human touch with AI/Innovation– we take a look at how to achieve that. Conversational marketing is the need of the hour for brands now and you see that articulated here. We break some myths surrounding Brand Love too in this issue. For brands to inspire trustconsistency is a very strong ammunition.