It’s still an exploration and discovery for brands and Web3.0- we take a dive in to share more. Top of the line brands like Nike and Prada are using NFTs- but, we offer a view on what could go potentially wrong. Today’s customers are not expecting to be spoken to, they are seeking advice and counseling, advertisers need to take note of that and tweak their approach accordingly. In a death of the print media landscape, we witness how The New York Times went through its amazing digital transformation. The biggest contributors to the creator economy are Gen Z and Millennials. Understand more on it in this edition.Brands are no longer looking at perfection but preferring to go with authenticity and it is working. We take a look at that in this issue.