With so much insights and data out there, we ask why does advertising still get Arab moms all wrong. We take a trip back in time and share how marketing has changed in the last half a century. This is a worry for all in the fraternity- Will AI kill human creativity? We share some potent examples of brands who were once category killers, but the story here is about why category killers can’t survive. There is an ocean of content out there but the real challenge for marketers has been to get audiences to read their content.We also urge our readers to think differently and articulate the relation between iteration and innovation…