June 2017

Amazon is all set to rewrite the rules of Influencer Marketing and marketers will be keeping a close watch. After three decades or more, the departure of one of marketing’s greatest icons, CMO of CokeMarcos De Quinto, is attracting a lot of attention. Brands can learn a lot from the feature on Advertising in the Age of Distraction. If ever there was a divided and distorted way of doing PR Management in a Crisis, United Airlines showed us how.