How terms used in Marketing has changed over the years is demonstrated in an article on the subject in this issue. What would happen if the world’s most recognisable logos are redesigned as fonts. Our feature in this edition gives you a dashboard. There is also some sagely advice on how brands can embrace culture and consumerism. What would definitely please the advertising fraternity is the story on Fake News and if Advertising is the last bastion of truth in a Post Truth world.