Who is tomorrow’s marketer? ‘ and the ‘ Importance of Human Connection being the key to effectiveness ‘ , two articles featured in this issue will definitely interest our readers. We take a look at Why Advertising has become crappy. For the marketers who are devout about their social obligation, Marketing Meets Mission will be great fodder. We also take a look at some of the Key Learnings from the most effective marketing campaigns and how brands can look at empirical evidence and actionable intelligence from them.With Voice Search gaining in prominence, brands have an obligation to protect their customer’s voices. All crisis throws up bold opportunities for brands and organisations. Why Corporate Responsibility in the Digital Era is highly significant.