June 2021

In this issue we look at how humour can create great value in marketing. We are putting our neck on the line when we say ‘ AI is neither artificial or intelligent ‘. Treating the future as an asset not a guess is what we prescribe here for brands and marketersMake things that people want to see, watch and buy. Game for it? Know more in this edition. We are NOT making a case for The Harvard Case Study method. Surprised?