March 2015

The March madness is on, good and proper. A high energy issue by all means. The story behind the new kid on the branding block Shake Shack and it’s brand value that is making waves all over. Also, get to know what a brand like Nike does to tackle counterfeiters especially for it’s revered Air Jordan line.The Star Wars franchise has made more than US$ 27 billion till date and you will get to know how. Google’s mobile optimisation will call for a new approach by brands- get to know that..Read more below