The year has been marching on and we are already into the 3rd month. Don’t know if it is the weather but there certainly seems to be more spring in the steps of the branding and marketing fraternity. Some of it has been captured in the issue. How nostalgia can lead us to be more patient for example and how marketers could use this. When it comes to social networks, creating ad campaigns require a different approach. We examine how in this issue. Having a well etched out brand purpose can revitalise your marketing. Read more on it here. With the Academy Awards just over, we take a look into the economics of an Oscar win and a nomination. If as a brand guardian or brand owner you are looking to crack the code on brand growth, the feature on the subject will help you greatly.