This is a great story worth getting high on- the story of iconic, seminal brand Old Monk– sip in the saga in this issue. Understand the science and psychology behind why certain songs become cult classics in this edition- it’s all about ‘ you ‘. There is a new reality that brands will face when it comes to establishing a post-Covid relationship with consumers. Know more. Brand guru Mark Schaefer delves deep into the power of Cumulative Advantage to build momentum for brands. Building trust will be the all important ‘ go to ‘ for brands in the new normal.