Yet again, we bring to you a feature packed edition of BrandKnew. We take a look at the flavour of the season ‘ Metaverse ‘ and do a bit of gazing into the future with that. Numbers and binary won’t cut it any more in isolation. We take a look therefore at how to make Data Emotional. There could be a potential ‘ comeback ‘ in the offing. Of ‘ snail mail ‘- yes, you read that right- given the digital overload that people are being subjected to. A counter intuitive way of looking at enhancing value can be through subtracting NOT adding. Understand more about it in this issue. Rather than remain a ‘ nice to have ‘, a well thought out plan can bring ‘ brand purpose ‘ right up front & centre.
