Metaverse was the flavour of the season for quite some time but the recession might put a brake on brands’ plans to venture into that zeitgeist. Personal branding as we knew it is dead. We offer a new perspective. It takes two to tango indeed and the Nike | Tiffany’s collaboration is turning out to be a classic brothers in arms story. And all that Jazz is good, especially if you are looking at creating seamless conversations and stirring up breakthrough ideas. We as a species are primed for Web3 Social Media but the builders of the Web3 must follow some Do’s & Dont’s. Audio messages work better than written ones: sounds good? Yes, you heard it here first!.