May 2018


The marketing march continues. The world of branding isn’t flinching. And a spring in the step certainly is in the offing for all marketers.This issue is loaded with a rich array of actionable content.We feature how brands need to build belonging in order to create lasting impact with customers. Ever thought of using Calendars as a viable marketing channel? Well, you can explore more here in this issue.For all those LEGO maniacs, we go beyond nostalgia and unearth the story of the brand’s big comeback. We also share in the magazine an understanding of how to build both brand value and brand awareness.