May 2020

We have taken the road well travelled this issue and keeping things in context brought to the fore some content that is relevant in the current times. For eg how brands have re imagined their logos for the pandemic. Or the call out to brands to lead with higher values. And four steps that marketers can take to navigate the pandemic. We also reflect on the post Covid 19 situation and hedge on what the next six months could bring.Necessity is the mother of invention and noting gets better exemplified than the feature on how advertising agencies are taking their pitches virtual.