As the needle keeps moving in the world of brands and marketing, one thing that will come to the fore is ‘ justifying creativity ‘- get a lowdown on that in this issue.The inimitable Tom Peters articulates some profound(and unexpected advice) to the marketing community. Soak it all in from this edition. Digital Communication is not everyone’s cup of tea, in spite of claims to the contrary. Understand the ‘ how to ‘ by reading the feature in this issue of BrandKnew. There is no sure fire formula to creativity in ads but you surely can take a look at these 7 proven strategies to make a significant difference in your advertising.