In an era where influencers are revered and worshipped, the word ‘ de influencing ‘ is an aberration. Understand more of it in this issue.Here we engage in building a great customer experience in the metaverse. The oft ignored and under tapped demographic: Marketing to Seniors. It was time to purposefully provoke marketers and give them a wake up call. We have also featured in this issue Howards Schultz of Starbucks fame and his 9 Mantras on How to Build a Unicorn. We also talk about how to use negative reviews to build customer loyalty in this edition. We have worn the review lens and found significant value in understanding the thought behind Pepsi’s new logo. All these and more in this edition of BrandKnew to soak in and be inspired from…