As promised, due to requests from our readers(and some self realisation), we have increased the number of pages in BrandKnew this issue to bring in more actionable intelligence. Such as How Neurology is taking Advertising to great heights. The mercurial Marty Neumeier talks about agile strategy and how to bridge the gap between design thinking and branding in a full blown conversation that our readers would want to soak in and apply in their business and brand eco systems. Also in this edition, we give a look in to Augmented Reality(AR) and explore if brands are getting ready for the tipping point. In a related content, we also open a dialogue on how Advertising is betting big on AR.